Capitalism is a force of the mind, both creative and destructive, which is capable of infiltrating one’s conscience and corrupting and shaping all things and all individuals – ‘individuals’ I should add are the ‘individuals’ which we become and not the -, Nature and all which we might consider as being of common ownership. A ‘decent’ capitalism can thrive only when there exists an impoverished base and necessity for growth. Capitalism, by definition, involves accumulation of things in the quest for economic growth, and it is also incorporates the thirst for power.
But growth, like power itself, cannot be infinite. These are some of the thoughts of Serge Latouche; and there is nothing worse, as the economist continues to tell us, than a society of growth without growth! If we do not halt uncontrolled growth – the so much cried for ‘sustainable development’ we crave for will never come about. And then, and in consequence for any coming together of things, we will seriously have to think about transhumance and escape from this planet on which we live. We’ll have to adapt to living in the oceans I guess, or will it be a future living in badger-like existence in an underground world, and perhaps getting by on Red Bull and energy bars, and we may as well resort to passing our holidays there too, limiting any travelling we do to a dose of LSD.
Intoxicated by an ideology based on production, carried away on a wave of excessive energy consumption, almost obsessed with a need to rape the land and ‘build, build, build,’ we no longer have either the time nor the desire to look to the future, to a different type of future, a future in which exists a democracy protecting the rights of all and an ecological approach which looks to protect our ailing planet. And yet the threat is imminent for we are already in dire ecological straits and it is as if we are in a war where we need to find an enemy and what do we end up doing? Well we turn our wrath on the environment, trashing it into submission, and we tread down on those who are worse off than we, and we do all this so as to produce at as low a cost as possible. But then the Lords of the Earth have other things on their mind. Our own ‘Bel Paese’, Italy, has failed in anything remotely approaching urban development. The traditional public planning role has been substituted by some sort of negotiated pact that is more concerned in protecting private interests than promoting the public good. Those in high places have succumbed to the power of the pound and the all powerful economy has devoured any valid political consideration.
Powerful lobbies have stepped up the pressure and those selected to administer our interests have surrendered any concern for the environment, realising that votes and re-election are at stake. As often before, the plight of the planet will not be a priority and such disregard will go on for years to come. Only we as ‘hard-core environmentalists’ hear the alarm bells ringing loud from the very bowels of Earth. But beware, horror the thought of mentioning our concern, to criticise the exploitation of many areas, to ask for reason and caution in our tourism developed yet highly polluted villages.
No, we do not realize at all that if we go ahead at this pace we risk an ecological coup d’etat, resulting in an authoritarian and totalitarian ecocracy: the situation will degenerate drastically when we begin to suffer water shortage as the glaciers melt and the fossil energy resources run out. An then what will happen? Well, the richest of the rich will be taken to task by the poorest of the poor and xenophobic movements of a totalitarian nature will take over in a type of planetarian eco-nazism; and the draconian cuts to our daily consumption will give rise to the cruellest of conflicts.
Generations to come will decry us for having played around with essential cultural values, for not having respected forms of life, for having wasted rich resources. I cannot help but think in pessimistic terms but I want to react as an optimist, for each and every positive human action is fundamental to a social and moral improvement. As such there is worthy motive, following the celebrated formula of Gramsci, to temper the pessimism of the mind with the optimism of the heart.
A change is possible. A different development is desirable.
The development however must fix limits, adopt a sense of measure and respect for the human dimension. We cannot contemplate a revolution by turning our back totally on the capitalist model which has, it must be said, brought about wealth and well-being. This said, the development model must be adapted holistically to the various requirements of we human beings and the environment in which we live. Quality of life is made up of culture, protection of the environment, and the beauty of the landscape.
We need to adopt a softer more delicate approach. Instead of talking constantly, exclusively and exclusively only of rooms being fully booked or not, of being one step from hell, of honourification of all things Tyrolian, of quantity expansion, of economic spread, of the ‘great and wonderful’ in general (and add to that the ‘great and wonderful’ disasters’ we so enjoy), we could incorporate into our vocabulary, and indeed into our actions, words and notions such as ‘education’, ‘sensitivity’, ‘tradition’, ‘community roots’, ‘moderation’, ‘harmony’. Learning and not indulgence in light entertainment TV programmes should be the order of the day.
In conclusion the conclusion is simple. Let’s set out on this process and in the course of time the devlopment model we propose will be a natural consequence of our actions and accepted as such rather than some crude and mighty imposition on us all.
Daniel
Daniel Verdorfer, cellarmaster extraordinaire at Hotel La Perla since January 2012. He is in charge of wine, the Mahatma Wine Cellar. He is from Tramin an der Weinstrasse in the South Tyrolean lowlands. He is into live concerts, exotic travel, good food and of course all types of wine.
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Renate Kostner Pizzinini
Renate Kostner Pizzinini, hotelier in Alta Badia, owner of hotel Cappella in Colfosco. Keen traveller, lover of art, and supporter of many varied initiatives. www.hotelcappella.com
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mErCh
Merch Pescollderungg is a local Badia man in that he hails from San Cassiano. First started at La Perla in 2000 as a sommelier, and has devloped to be today the right hand man of Michil Costa. He is our marketing man and the strategist for the product we call ‘La Perla’. Strong in analysing data he also is, strange though it might seem, full of creativity and winning ideas!
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Stefan
Stefan’s arrival dates back to 1988 and he knows la Perla inside out! He is involved in a multitude of things for the good of the hotel, but his real strength is in table decoration and flower arrangement. His are the guiding hands for the presentation of our hotel home! He is like an adopted son to the Costa family and is always plotting and doing with signora Costa.
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Michil
Michil is the first born of the Costa family. A great lover of music he had always wanted to become a musician but has had to settle for selling steaks - or, better said, to being a hotelier. Michl is a bit the rebel in the family, has a great environmental commitment, and just loves Nature. He is the exponent of La Perla's philosophy.
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Concetta Bonaldi
Concetta is Ladin and was born in Brunico on 26 February 1978 under the sign of Pisces. She can be proud of two well-deserved university degrees: foreign philology (specialization branch: history and culture) and law (specialization branch: criminal law). As a jurist and journalist, she has been working for the “Dolomiten” newspaper, which lies at her heart, for years. Humor, creativity and curiosity are characteristic for her style. Her great dream: publishing a novel.
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Franco Brevini
Franco Brevini (born in Milan on 10 July 1951) is an Italian literary historian, literary critic, author and journalist.
He is associate professor for modern and contemporary Italian literature and has been working for “Corriere della Sera” for more than twenty years.
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Arturo
1994 was the year when Arturo Spicocchi first came. Since 2002 he has been the chef of ‘Stüa de Michil’. He just loves to prepare those wonderful olives Ascoli style and is so passionate about food that at times it has been difficult to get him out of the kitchen! Michl had to force him out at times and is now so happy that Arturo has recently discovered the joy of cycling!
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Anni
Anni Costa is the Matriarch of the great Costa family. She comes from Vilpiano and together with Ernesto Costa gave birth to the fantastic La Perla story. Time and time again she says to have handed over the reins to her sons but she still hears and sees everything which is going on! Keep alert and on your toes when she is around!
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Haig Barclay
A lover of all things good in South Tyrol. He claims to be the British person to have skied the most in the Dolomites - first downhill in 1982 and still going strong. Travels extensively as international marketing director of Brain international but feels most at home at La Perla!
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Alexander
Alexander Egger has been part of the team since 1994 and since 2002 he has been the chef of restuarant “La Perla”. Originally from Tesido in Val Pusteria he spends out of season times in Sardegna where his partner and little girl Eleonora live. Try and catch him in a quiet moment as he is a man full of wisdom and sense!
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Franco
Franco D'Orio is from Ischia – you remember, that is that region where they sing and whistle? Franco has been part of La Perla family since 1990 and is the principal waiter for guests. Over the years he has never learned a word of German or English but all guests know and love him and seek him out. He loves to joke and is a big soccer fan, Napoli being his team.
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Maria Canins
Maria Canins was born in Badia on the 4th June (the actual year is top secret!). She started her sporting career in athletics and in mountin running, then she moved on to cross-country skiing, cycling, and mountain biking. A world time title, two Tour de France and a Giro d'Italia are to her name and in cross-country she won the Marcialonga ten times and was also victorious once in the Vasaloppet. Her record speaks for itself and she is a sports heroine whose fame extends far betond national borders.
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Valentina
Valentina Motta has worked here since 2005. From Vigevano, she is married to Marco, ‘first course’ chef at La Perla restaurant. Guests love her and fron the first ‘bun dé’ greeeting in the morning when she accompanies guests to the breakfast table her day is full of joy!
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Ernesto
Ernesto Costa is the boss. He now prefers to pass his time flying in his plane, polishing up his motorbikes, or tampering with antique cuckoo clocks from his collection. Always be quick to take his advice though for his insight into things is remarkable and he has an uncanny way of seeing things in their entirety.
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Claudia Orlandi
Born in Milan in 1975, Claudia’s life is concentrated on writing. After a university degree in philosophy and two master degrees – one in writing techniques for fiction and one in enogastronomic communication studies – she has turned her passion into a profession. She also works for Identità Golose by organizing events and writing menu cards and articles. Aspirations? Simply creating.
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Elide
Elide Pizzinini has been with us since 2006 and is the daughter of Ladin artists, grand-daughter of a famous couple and niece of very inspirational aunties and uncles! She lives together with husband Axl and young daughter Ezra in S. Cassiano - she is the one who loves plumcake! Friends and colleauges call her “ciüf” - a very special flower! Elide has a wonderful voice and when she tells a tale it seems that she is singing. As well as being Michil's P.A. she also deals with administrative and other aspects of the Costa Family Foundation.
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Ulrich Wallnöfer
Ulrich Wallnöfer is co-founder and initiator of Pur Südtirol, a platform for the commercialization and development of regional, sustainable food and products. Furthermore, he is an associate and manager of Meraner Weinhaus GmbH, a company that is specialized in the sale of wine.
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Riccardo Bertoncelli
Riccardo Bertoncelli, writer and outstanding music critic. Born in Novara in 1952. A fan of rock from the age of 15. In 1969 he produced the cyclostyled fanzine Freak, dedicated to underground music. In 1973 he published Pop Story, the first in Italy of its type and today a cult book. It communicated to Italian youth the historical and cultural horizions of pop and rock.
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Irene Pollini Giolai
Born in Asolo, Treviso, Irene now lives in Milan. She has a degree in Public Relations and Advertising, and she also attended for a year an Urban-wear (fashion design) course at the IED in Milan. Then she studied at the Goethe Institute in Berlin. Since the age of 4 she has written in a compulsive manner. "I love walking, looking around with music in my ears. I like big cities and small places. To me big cities are required to find inspiration and calm, and small places help me to re-elaborate material well."
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Joe
Joe is from Verona and first arrived at La Perla in 2007. She is from Verona but looks and behaves just like a typical Ladin lady! In reality she has always wanted to be a bit of a Heidi, a companion of the goats in the meadows with the mountains full of music standing proud above. Always smiling she loves to laugh a lot. Joe is responsible for Communications and Press. She and Michil are partners.
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Marco
Marco Sacchelli has been with us since 2005. Together with his wife Linda he accompanies guests on summer excursions. Marco spends his time between Corvara and Tenerife, the birthplace of Linda. His knowledge and insight into our Ladin valley is impressive and he is always ready to share thoughts and facts with friends new and old alike, and the role he fulfils is a much appreciated one.
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Lisa
Lisa Campagnolo has been in charge of the hotel reception since 2009 and her efficiency is there for all to see. Originally from Bassano del Grappa she is a great lover of Latin-american music. We are in good hands with Lisa for she really is ‘top of the class’!
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Artur
Artur Pescol is orginally from Badia but now lives in Pieve di Marebbe together with his wife and two daughters. He has been responsible for ‘house maintenance’ since 1996 and as such take care of all aspects of La Perla’s well-being! He knows how to fix anything and everything – and I do mean anything and everthing! And more besides, for Artur knows many things, passing from alternative medicine to political scenarios, and even tells us how the weather will be!
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Marco
1998 was the year when Marco Pellegrini first set foot here! Promoted to Head of Bar in 2009 he is really on top of his job and his cocktails are to die for. Recently married to Francesca, they live in Caorle. Very efficient in leading and guiding his team, Marco is good at organising and when discussiong one thing or the other he always likes to come out on top!
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Luca Monica
Luca Monica is Italy’s most famous food hunter and associate of “Peck”, the famous brand that has always been a synonym for gastronomic quality and reliability for the Milanese and gourmets. Luca has been a friend of the Ladins for a long time because he loves Alta Badia as much as he loves rare and precious food.
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Diego Delmonego
Diego Delmonego works in the social housing construction sector, reguarly photographs Alpine landscape, and for many years has monitored the territorial development in Trentino Alto Adige. In his conferences he emphasises the use of the environment by man. The prevalent themes are: urban dispersion; the trends in 'concreting' of the earth's surface; 'green roof' developments; environmental light pollution and solutions; 'plurigenerational' construction. He has cooperated on the drawing up of criteria for the reduction of light pollution in the province of Bolzano.
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Mathias
Mathias Costa is the second born of the family. He is never without a smile and we can really say that he is never ever in anything but a good mood. He manages the Murin tavern and his great passions are skiing and cycling. He is married to Petra, she from Vilpiano, and they have two beautiful little girls, Anna e Lena.
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Günther Reifer
Dott. Günther Reifer is a consultant for the CWE project endorsed by Hotel La Perla; he is founder of the Terra Institute and coordinator for Italy for the movement in favour of Common Welfare Economy.
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Nicoletta
Nicoletta Del Prete is to be found in our Wellness Centre. She is from Ischia – you know, that region where they sing and whistle! She has worked at La Perla since 2008 and her specialisation is in sports massages. She says she knows all the secrets of the guests but she never tells us any! Certain is that she proves to be very popular with all the guests.
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Manuel
Manuel Dellago comes from Val Gardena: - we forgive every man his sins !! He has been maître d'hôtel of the restaurant “La Stüa de Michil” since 2004. He is a real jester and almost always in a good mood. A fan of magic tricks he likes the chance to practise one or two! He is also involved in the technological and informatic aspects of the hotel business and is head of the project for a common welfafe economy.
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